✈️ 1. Not Claiming or Optimizing Your Google Business Profile
The Mistake:
Many FBOs and charter services haven’t claimed their Google Business Profile (GBP), or worse — it’s outdated, unverified, or incomplete.
Why It Hurts:
You won’t show up in local searches like “charter flights near me” or “jet fuel at [airport code]” — which means lost missions.
How to Fix It:
- Claim your GBP at
google.com/business
- Add photos of your aircraft, facility, and staff
- List accurate services, hours, and contact info
- Post regular updates and respond to reviews
✈️ 2.
Having a Website That’s Not Mobile-Friendly
The Mistake:
Outdated websites that break on mobile, take too long to load, or bury key info like contact buttons.
Why It Hurts:
90% of decision-makers check your site on a phone before they call. If your website is slow or hard to use, they’ll leave.
How to Fix It:
- Use a mobile-first design
- Add one-click buttons for “Request Fuel” or “Book Charter”
- Optimize load speed and fix broken links or SSL issues
✈️ 3.
Ignoring Local and Industry-Specific Keywords
The Mistake:
Your site might say “aircraft services” or “charters available” — but it’s not optimized for what people actually search.
Why It Hurts:
Search engines can’t match vague language to user intent. You’ll rank lower than competitors who use specific terms.
How to Fix It:
- Use terms like: “Private jet charter Lafayette LA,” “FBO near MSY,” or “organ transplant flights Gulf Coast”
- Include airport codes and city names in page titles and headers
- Use tools like Google Keyword Planner or Ahrefs for keyword research
✈️ 4.
Not Actively Managing Online Reviews
The Mistake:
You have 2 reviews from 2019… and one is from someone angry about a hangar fee.
Why It Hurts:
Online reviews are a ranking signal and trust factor. Low or stale reviews make people think twice.
How to Fix It:
- Ask happy clients to leave reviews (after every mission)
- Respond to every review — good or bad
- Use a tool or team to monitor new feedback and alerts
✈️ 5.
Forgetting to Track and Improve
The Mistake:
No analytics. No keyword tracking. No SEO audit. Just “hoping” people are finding you.
Why It Hurts:
You can't fix what you don't measure. You could be losing high-value leads and not even know it.
How to Fix It:
- Install Google Analytics and Search Console
- Use SEO tools (Ahrefs, SEMrush) or hire someone who does
- Request a free SEO report card from an aviation-focused team (like us)
🚀 Final Approach
SEO isn’t just for online retailers and bloggers. In aviation, it’s about
being found at the exact moment someone needs you — whether that’s for a fuel stop, an emergency transplant flight, or a high-net-worth charter.
If you want help correcting any of these issues, Xcel Digital Solutions is ready to get to work.
See how Xcel helps aviation businesses dominate digital.
✅ Built by aviators, for aviation companies.
🛫 Request your free Aviation SEO Report Card
here
